Why Do Self-Install Security?
EMC Security launched a line of self-install security systems a few years ago.
Today, our DIY systems are the most popular, and most affordable systems we offer.
We acknowledge that consumers can be a little hesitant when it comes to installing their own system – because it’s something that hasn’t been offered until lately. But just like anything else, once they experience it, they realize there was nothing to fear.
Advanced technology has made DIY systems easier than ever to set-up. But even more importantly, once the system is set-up, DIY systems are easier than ever to use day in and day out.
Who is Self-Installing?
Over half of consumers that acquired a security system (51%) in the past 12 months self-installed their system, according to Parks Associates’ report, DIY Disruption: Smart Products and Home Security.
1. Reduce Cost
Many of these consumers find the cost savings of DIY systems highly attractive — 48% of those who self-installed their system did so to save money,” says Dina Abdelrazik, senior analyst, Parks Associates. “Current self-install security solutions are designed from the ground up to be installed by the consumer.”
2. It’s Convenient
Additionally, just as many reported that they like the convenience that a self-install system provides: no installation appointment, no waiting for installers, and no privacy lost from installers coming into the home.
3. Set-up is as Easy as They Say
The research also confirms that DIY systems are in fact as easy to install as they claim. “DIY security systems are easy to install, can make the consumer feel safe, and provide peace-of-mind value while delivering cost savings.”
Parks and Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.